"The Masters of Sweets," or a little about the world's famous confectioners
"Oh, what a wonderful sweet world!" any pastry chef of the past would have exclaimed upon encountering the indescribable variety of confectionery products available on the modern market. Cakes, pastries, chocolate bars, the delicious, melt-in-your-mouth Rafaello, and, of course, the time-honored Chupa Chups lollipop.
Curious about who became one of the pillars of global confectionery thought and revolutionized our understanding of sweets? We'll tell you a few stories about outstanding international confectioners who, whether intentionally or by inspiration, changed the world with their creations.
Ferrero Rocher
It all began quite ordinarily. In the early 1940s, enterprising couple Pietro and Piera Ferrero founded a small shop in the Italian provincial town of Piedmont. Thanks to their culinary flair and excellent commercial skills, their business flourished so successfully that they soon opened a small confectionery factory.
Some time later, their son Michele joined the family business, helping his parents develop unique and delicious recipes that quickly gained popularity not only in Italy but also globally. Currently, the Ferrero family company is run by the third generation.
Ferrero's most outstanding products are considered to be the delicious Nutella nut spread and the exquisite Raffaello candies. But to this day, the family's pride and the company's signature treat remains a small candy consisting of a nut wrapped in a thin wafer and filled with a delicious cream. It was invented by the great-grandfather who founded the family business.
Chupa Chups
At first glance, it seems surprising that an ordinary lollipop became so popular that it came to symbolize an entire era and the Western way of life. But once you learn who created it, you'll no longer be surprised.
The candy's origins began in a children's sandbox, when young Enrique Bernat, learning confectionery at his grandfather's factory, saw his mother scolding her toddler for getting melted caramel on his hands and clothes. Suddenly, it dawned on Enrique that the sweets produced for children were very difficult to consume. With this thought, the confectioner imagined a candy on a stick. And thus, Chupa Chups was born.
After Enrique's grandfather retired and handed over his factory to his grandson, he immediately began producing lollipops, leaving only this product from his extensive confectionery lineup, much to the shock of the company's shareholders. But even more so, he shocked children and adults across the globe with his elegant and simple solution.
The candy gained even greater popularity after Bernat enlisted the help of his friend and renowned artist Salvador Dalí to design the packaging. The logo depicted on the candy packaging was created by the great surrealist in just an hour.
Who would have thought that candy packaging would become one of his most enduring and famous works?
